Redesign Web Experience of
Chandan Steel’s Website
Chandan steels approached me with a task to redefine their website’s user experience. Their website at that time lacked a vision and was missing on the visual appeal for the modern users.
Project Kick Off and Research
I started my research by understanding users and defining their business goals. I did competitive analysis and met with stake holders and various team.
I also studied their analytics to understand their users demographics and their behaviors on line. This helped me understand their users, create personas, define business goals and create a process for their website re-design.
Chandan Steels – Old Website
Setting up User Expectation
My next step was to create user flow, information architecture and wireframes.
After validating my thoughts on my concept with business stakeholders, I moved on to the visual design.
Visual Design & Web Development
My initial research with stakeholders, competitive analysis helped me understand users and that led me to define color palette, typography and style.
Impact of the website post launch