Chandan Steels

Redesign Web Experience of
Chandan Steel’s Website

Chandan steels approached me with a task to redefine their website’s user experience. Their website at that time lacked a vision and was missing on the visual appeal for the modern users.

  • Chandan Steels
  • Steel & Industrial Products
  • UX Design & Development
  • www.chandansteel.net
01
Project Kick Off and Research

I started my research by understanding users and defining their business goals. I did competitive analysis and met with stake holders and various team. 

I also studied their analytics to understand their users demographics and their behaviors on line. This helped me understand their users, create personas, define business goals and create a process for their website re-design.

Chandan Steels Old Website Re-design

Chandan Steels – Old Website

02
Setting up User Expectation

My next step was to create user flow, information architecture and wireframes.

03
Validating Prototype

After validating my thoughts on my concept with business stakeholders, I moved on to the visual design.

Chandan Steels Website Re-design
04
Visual Design & Web Development

My initial research with stakeholders, competitive analysis helped me understand users and that led me to define color palette, typography and style.

Color Pallete

Chandan Steels Website Re-design

Typography

Chandan Steels Website Re-design

Impact of the website post launch

1160+

Unique Visitors

6250+

Page Views