Chandan Steels
Redesign Web Experience of
Chandan Steel’s Website
Chandan steels approached me with a task to redefine their website’s user experience. Their website at that time lacked a vision and was missing on the visual appeal for the modern users.
- Chandan Steels
- Steel & Industrial Products
- UX Design & Development
- www.chandansteel.net
Project Kick Off and Research
I started my research by understanding users and defining their business goals. I did competitive analysis and met with stake holders and various team.
I also studied their analytics to understand their users demographics and their behaviors on line. This helped me understand their users, create personas, define business goals and create a process for their website re-design.
Chandan Steels – Old Website
Setting up User Expectation
My next step was to create user flow, information architecture and wireframes.
Validating Prototype
After validating my thoughts on my concept with business stakeholders, I moved on to the visual design.
Visual Design & Web Development
My initial research with stakeholders, competitive analysis helped me understand users and that led me to define color palette, typography and style.
Color Pallete
Typography
Impact of the website post launch
1160+
Unique Visitors
6250+
Page Views