Client
ten3t Healthcare
Ten3t approached me with a task to redefine their website’s user experience. The primary intent of the website was to showcase their product & capability and share a solid information to the investors. Their website at that time lacked a vision, purpose and was missing on the visual appeal for the modern users.
- Project Kick Off and Research
I started my research by understanding users and defining their business goals. I did competitive analysis and spoke with the stake holders. After collecting feedback, I defined the website vision, users goals and aligned it with their business goals. I also studied their analytics to understand their users behaviors on line. This helped me user stand their users, create personas and define business goals. - Setting up User Expectation
My next step was to create user flow, information architecture and wireframes. Validating Prototype
After validating my thoughts on my concept with business stakeholders, I moved on to the visual design.Visual Design & Web Development
My initial research with stakeholders, competitive analysis helped me understand users and that led me to define color palette, typography and style.
Before
After
Impact of the website post launch
Calculations done on past 5 months data.
